Head of NVIDIA a quarter earlier assured the public that the development acquired from Icera company will not be integrated on a single chip with NVIDIA products . Specialized developer of modems for wireless access would provide NVIDIA discrete solutions that are delivered to manufacturers of smart phones with NVIDIA processors. The head of company noted that this policy gives more freedom for devices manufacturers.
Apparently, in the last three months NVIDIA leadership changed their minds. At least on the last quarterly report Jensen Huang said that the strategy of integrated solutions production will be added in the future. Using this strategy NVIDIA expects to market low-cost smart phones - they will be placed on a single chip processor and adapter to access cellular networks. In coming years, this market segment seriously grow - up to 1 million smart phones sold each year by 2015, according to some analysts. Similar solutions for low-cost smart phone segment has no offers, and NVIDIA head sees this as a good opportunity for business growth.