Amazon company admitted that it is selling reading devices and tablets within the production cost. In the third calendar quarter, the first time in nine years, the company reported a net quarterly loss.
In total for the year Amazon has increased its revenues by 27%. It earned in the third quarter $ 13.8 billion (last year - $ 10.9 billion). While net profit last year was $ 63 million, and in the current reporting period - minus $ 274 million Much of the loss occurred due to purchase of service LivingSocial (for it gave $ 169 million). The rest of loss - more transaction costs. During the year costs of Amazon and its business grew from $ 10.8 billion to $ 13.8 billion
In the fourth quarter, the company's revenue may set a new record. In season of gifts purchase for Christmas Amazon expects to gain by 16-31% more than in the fourth quarter of 2011. But the problem is this time are discounts. The unexpected behavior of customers can lead to the fact that a company is able to double last year's net profit (was $ 260 million), and to go into minus on this parameter to $ 490 million special mention is that the worldwide sales of Amazon brought the company $ 5.9 billion of revenue, and the U.S. - $ 7.9. And the American sector grows faster - for the year by 33%, while international sales for the same period increased by 20%.
Hopes for the fourth quarter, the company connects with the start of sales on 20 November of 8.9-inch tablet Kindle Fire HD. The problem for Amazon could be a hypothetical 10-inch Google tablet.