According to rumors, this year, Apple may release a smartphone with a screen diagonal dimensions which exceed the current four inches. According to some analysts, this device will help Apple to win the love of many customers in Asia, which by the end of the last quarter provided the company a third of revenue.
Tim Cook recognized that such devices can please many, because size does matter to some, others prefer the resolution, white balance, brightness, color reproduction and the ability to not give a lot of glare. The current iPhone 5, according to Cook, offers the best display of all smart phones.
According to the CEO, many competitors in the pursuit of increasing the size of the screen had to sacrifice something: scalability of the application interface, long battery life, dimensions, etc. While these problems can not be solved, Apple will not deliver to the market iPhone with a bigger display.
Note that compact tablet iPad mini was released in spite of the precepts of Steve Jobs, who criticized the seven-inch device. Now, Apple happily notes that iPad mini enjoys phenomenal demand, and the company is even willing to sacrifice some of the possible profit.