Asus talk about the strategy in the tablet market

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POSTER: computer news   ||   ASUS TALK ABOUT THE STRATEGY IN THE TABLET MARKET	DATE:2013-06-18
According to associate the release of Nexus 7 will add 2.5 million tablets in the production program of Asus in the third quarter, and the company expects to release just this year, about 12 million tablets. While the tablet brought Asustek not more than 15-20% of revenue, but in the next quarter will exceed 20%, and in the long term and will grow to 30%.  According to Chairman of the Board of Directors Jonney Shih, the company has the potential for a more rapid release of new tablet models than its competitors.  The market has now entered a phase of price competition, and the life cycle of each tablet model is reduced.  To survive in the market, Asus is going to compete not only prices, but also offer the consumer some added value.  Perhaps we are talking about some cloud services or free set of applications as well as developing their own software ecosystem. In the second half Asus expects a slight increase in revenue.  Over the year, the company plans to sell 12 million tablets, 20-25 million notebooks and 22 million motherboards.  In other words, the latter type of product no longer has a dominant position in the production program Asus.   Related Products :

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