At the recently concluded event, Apple CEO called Pad Air the best tablet in the history of the company. In the third quarter, sales of the iPad is not increased compared to the same period last year, while revenue declined altogether by 13%.
Speaking to analysts, Tim Cook admitted that the company is not confident in its ability to prevent deficiency of new iPad mini with Retina display in the current quarter. The magnitude of the demand can be only judged after the start of sales, which is still scheduled for a period of November.
Apple do not hide deficit in the Apple iPhone 5S - as long as the company can not immediately serve all existing orders, but the situation is improving. For this reason, the geographic expansion of sales of the new smartphone goes on, and by the end of the year new product will be sold in the markets of 100 countries. Along the way, Apple noted that the share in the segment of iPad devices for educational institutions is 94%.