HTC company reported revenue of $ 2.2 billion for the second quarter 2014, slightly less than the same period last year. While HTC net profit increased by 84% - to $ 76.5 million after taxes. In the third quarter for HTC gives negative transparent and expects revenue of $ 1.4-1.57 billion, while analysts predict a slightly better result. HTC Quarterly sales decline for the twelfth time in a row.
All this makes HTC cut costs. In particular, the company is going to save on marketing and sales of smartphones, but to conduct personnel purges HTC has no plans. Just a few years ago, the Taiwanese company has been one of the leading players in the smartphone market, but through the efforts of our colleagues ROK HTC share dropped to 2%.
HTC hopes that it will help balance the new products. In particular, it is probably the version of its smartphone One M8 under the operating system Windows Phone, as well as the smart watch, the development of which is conducted in conjunction with Google. According to Chan Chialinya , CFO HTC, in the fourth quarter, the company will for the first time in a long time to demonstrate revenue growth.