According to the publication The Wall Street Journal,Swatch company is now ready to make a Swatch step towards the creation of smart watches - next year some functions for active lifestyles and fitness will to Swatch series Touch. Usually "smart watches" for sports enthusiasts suggest heart rate, measure the distance traveled and calories burned.
Experts believe that Swatch is very vulnerable to the coming on the market of "smart watches", since 30% of the revenue of the group is allowed watches in the price range "$ 150-300", which has already been chosen by many of the "smart watches" competitors. According to some projections, "smart watches" can take away from Swatch to 5-10% consumer audience. For the company, and without losing the confidence of investors, it can be a challenge. Obviously, Swatch prefers to gain a foothold in the market of "smart watches" that does not make the situation worse. Related Products :
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