Tim Cook just said that the announcement of iPhone 6 and iPhone 6 Plus has become "the largest in history," and called the Apple product line this season, the strongest. He also mentioned about the Apple Watch - the smart watch that "along with other products and services" are scheduled to appear in 2015.
Total revenue of Apple in the last quarter rose to $ 42.1 billion. (12% from that of last year), net income rose to $ 8.5 billion. (13%). Operating income margin increased from 37% to 38%. Apple's revenue in the last quarter by 60% formed outside the United States. Earnings per share increased by 20%, from $ 1.18 to $ 1.42.
In the current quarter, Apple expects to receive revenue in the amount of $ 63.5 billion To $ 66.5 billion., As well as to keep the rate of return in the range of 37.5% to 38.5%. Going back to the end of the quarter, which for convenience we will call the third, you should consider the performance of individual product categories. As always, Apple's revenue was forming iPhone in all its manifestations - smartphones provided to 56% of all funds received, which in absolute terms is $ 23.678 billion. There was 39,272,000. Smartphones sold . This is 12% more than the result of the previous quarter, and 16% more than the same period last year. In terms of revenue Apple smart phones in the quarter increased by 20%, and in the annual comparison, they increased by 21%. By the end of December, the latest generation of smart phones will be offered in the markets of more than 115 countries. Last quarter Apple has completed a significant amount of unmet demands for iPhone 6 and iPhone 6 Plus.
Tablets iPad, showed strongly negative trend. Number of device sold does not exceed 12,136,000. Pieces - which is 7% less than the results of the second quarter, and 13% less than the results of the same period last year. Proceeds from the sale of iPad in comparable periods fell by 10% and 14%, respectively.
Perhaps more depressing is the only product category iPod. Total in the third quarter, Apple sold 2,641,000. Respective devices. This is 10% less than in the second quarter, and 24% lower than a year earlier. Revenue thus decreased by 75 and 28%, respectively.
But the Mac in all its manifestations pleased Apple. They had sold 5,520 million. Pieces - 25% more than in the previous quarter, and 21% higher than a year earlier. Proceeds from the sale of Mac increased by 20% and 18%, respectively. Tim Cook explained that it was the best quarter in Apple's history in terms of computers Mac sales , the market share in this segment reached a maximum value of 1995. The most popular MacBook Air notebooks and MacBook Pro, moreover primarily in the segment and educational offerings in emerging markets. In the latter case, the increase in sales volumes reached 46%.