One of the priorities for Sony Mobile in the near future will be the implementation of activities to improve the profitability ofthe business for the production of smartphones, even at the cost of ambition failure in some segments of the market. According to the forecast Updated to March 2015 manufacturer intends to sell only 40 million. Instead of 50 million smartphones., Previously planned.
Sony has also try to find some savings in the purchase displays and touch panels for its smartphones. This will be done allegedly without compromising performance and reliability of the components. Though not entirely clear what arguments in bargaining with suppliers of displays will use Sony, if its basic requirements will be lowering prices while reducing the volume of purchases.
Most likely, Sony will now more willing to buy the necessary accessories for smart phones from Chinese manufacturers. Tellingly, the Chinese manufacturers of smartphones willingly purchase displays at the Japanese company Sharp.