Mark Peypermaster said the company will show the updated graphics solutions in 2015, which will be very strong. Chief Engineer AMD also hastened to reassure the public that the graphics solutions will remain one of the main activities of the company, and AMD will always improve their development. Historically, as noted Peypermaster, competition with NVIDIA in this segment of the market resembled a "leap-frog", and yet nothing has changed.
The graphics market AMD will seek to raise the average selling price, but not at the expense of anti-national pricing policy in the consumer segment, and through the development of professional graphics solutions, which have a higher added value. It will also develop a relationship with a partner who can offer AMD made to order solutions. For example, for video game consoles Microsoft and Sony its specialty products company already offers, and although specific margin per unit in this segment is very small, large sales volumes and long life cycle give the right to turn a decent profit.
Do not forget about AMD and software sector. More effort will be applied to improve the drivers promoting technology Mantle, cooperation with Microsoft to implement support DirectX 12.