Lite-On further voiced plans to release SSD under its own brand

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POSTER: computer news   ||   LITE-ON FURTHER VOICED PLANS TO RELEASE SSD UNDER ITS OWN BRAND	DATE:2014-12-23
Recently, Lite-On has announced its first retail SSD-drives series Zeta.  And , according to Zhao Wei, Product Manager at Lite-On, this is only the first step on a planned  Lite-On exit to the retail consumer market. Q: We know that Lite-On was a lot done in the field of OEM-production SSD-drives, why now all of a sudden, it was decided to enter the consumer market ? Answer: Actually, Lite-On has long been concerned about the consumer sector, watching the growth in demand, so it was decided to enter the market with its own brand.  At the same time, we will continue to work with corporate customers in the OEM-segment. Question: Can briefly explain the relationship between  Lite-On and Plextor? Answer: Trademarks Lite-On and Plextor are owned by Taiwanese Lite-On Group. Question: Name Zeta, what does it mean? Answer: Zeta - this is the last letter of the Latin alphabet, just the name of the series, which has no special meaning. Q: Series Zeta Lite SSD drives its launch begins to clash with the family drives Plextor?  What is the market positioning of the product? Answer: Do not contradict.  Plextor SSD - a line of high-quality and high-speed drives, and Zeta - line drive entry-level, focused solely on the replacement of traditional HDD and it is aimed at reducing the price, rather than on a record performance. Question: The products under the brand names Lite-On and Plextor controllers based on Marvell, but with its own well-functioning firmware.  Why all of a sudden use Silicon Motion? Answer: The choice fell because Silicon Motion is also the developer of controllers and firmware with high stability. Q: Series Zeta limited standard size 2.5 "? ??Or is expected to release other form factors with different characteristics? Answer: Yes, there will mSATA and M.2 *. Question: Lite-On was first released in retail.  And how will this happen? Answer: The implementation will take place through the channels, both online and offline sales. Q: What additional services can offer Lite-On in respect of their SSD-drives? Answer: The three-year firm warranty, technical support, express delivery when replacing faulty devices. Q: Zeta series will be sold in the Chinese market or are there plans for overseas sales? Answer: SSD-drives series Zeta will be available worldwide. Related Products :

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