If the announcement of new iPad models this fall in conjunction with the pre-holiday Christmas shopping yet allow Apple to increase sales of tablets by 74% compared with the previous quarter, the annual comparison, sales of iPad have fallen by 18%, while revenue declined by 22%.
It is noteworthy that similar dynamics did not bother Apple CEO Tim Cook. Even in the next two quarters, iPad sales dynamics is unlikely to be positive, but if we consider longer periods, there Apple CEO steadfast in its assessment of the tablet capacity .
As evidence of the continuing popularity of iPad the company leads a high proportion of customers who acquire the tablet for the first time. In the United States, Japan and the UK share of those in the last quarter was 50%, while in China exceeded 70%. Apple also claims that iPad owners actively use their tablets as compared to owners of other products brands . Finally, in the corporate solutions up to 80% of tablets sold falls on iPad. And cooperation with IBM in this area allows Apple to hope that corporations will increasingly buying tablets of this brand.