AMD representatives have expressed their attitude to the possibility of producing processors for smartphones: the company simply does not consider it appropriate to intrude into a saturated market . At the same time, the ratio for AMD processors for tablets has changed for the better . Where you want high performance graphics, AMD is ready to compete with rivals. Note that the processors for laptops Carrizo computing cores occupy no more than 16% of the area.
AMDChief Engineer Peypermaster Mark explained using traditional reasons why the company prefers to observe the development of the segment Chromebooks, but did not consider it necessary to attempt to present in this market. First, laptops running Chrome OS are used to perform basic tasks that do not require graphics performance. Second, the cost of these laptops is far from the level at which AMD could earn something in the sale of its processors. Follow the example of Intel processors and sell at a loss AMD is not ready.
It is interesting that AMD does not close the door to this segment of the market completely. Perhaps when the characteristics of graphics processors of this brand will be in demand laptops with Chrome OS, the company think about entering the market.