In November 2013 for the post of General Director was invited to BlackBerry John Chen , previously noted in the success of the implementation of crisis corporate programs. Under his leadership, began structural changes in the company, which should have been for two years to return this smartphone maker to profitability. According to the results of the fourth quarter just ended fiscal year, BlackBerry really able to get net quarterly profit. It is small - only $ 28 million. However, market analysts do not expect even that.
However, Quarterly revenue for the year was reduced by one-third: up to $ 660 million. During the quarter, the company shipped 1.3 million Smartphones. In total for the quarter (bought) activated 1.6 million. New smartphones. The average cost of a BlackBerry device was $ 211. Mainly sold models Classic and Passport. Square Passport is now available in the US only since January, but has already managed to show public interest in this model. During the year, the company promises to bring to market two new models: the budget Leap and a model of a slide out keyboard and a curved screen like the Samsung Galaxy S6 Edge. In general, the company is optimistic. Related Products :
|