DigiTimes has stated that motherboard manufacturers are unlikely to sell in the current year planned volume of finished products. Victims are two of the largest manufacturer in the face of Asustek and Gigabyte, and smaller players such as MSI, ASRock, ECS and Biostar.
In the first quarter Gigabyte managed to overtake its main competitor, shipped 4.7-4.8 million. Motherboards, while Asustek shipped 4.5 million Motherboards only . In the first half each of the two companies may issue to 9,000,000 Boards . It is unlikely that each of the companies will be able to sell at the end of the year the planned 20 million Motherboards. MSI and ASRock in the current half-year release for 2.8-3.2 million Motherboards, and by the end of the year, each unlikely to sell more than 6.5 million Boards. Producers are trying to diversify their activities: MSI is betting on gaming notebooks, ASRock believes on promising the server market.
The consumer segment of the market negatively affected by the saturation of the Chinese market and the weakening of the regional currency in Europe. In addition, tablets and smartphones continue to take customers away from laptops and desktops.