Speaking directly about the specifics of the first quarter of presence in the market Apple Watch, Tim Cook said that the high cost of launching a new product not only reduce the rate of return on the company as a whole, but will force Apple some time to settle for a lesser profitability of Watch as compared with other more mature product.
Especially proud Apple executives is the large number of applications available for the Watch at the time of the announcement - they had accumulated more than 3500 pieces, while the iPad satisfied at the time of the announcement of thousands of specialized applications, and iPhone - only five hundred. Development of software infrastructure also requires funds, and therefore profitability Apple Watch the first time will be below average.
Tim Cook admitted that now the demand for Apple Watch exceeds supply, but expressed confidence that by the end of June, the company will offer its smartwatch the markets several other countries. In principle, now Apple solves the problem of shortage of watch at faster pace.