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Acer and Asus are betting on smartphones and portable devices


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Acer and Asus are betting on smartphones and portable devices


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POSTER: computer news   ||   ACER AND ASUS ARE BETTING ON SMARTPHONES AND PORTABLE DEVICES

DATE:2015-05-11

In recent years, Taiwanese companies Acer and Asustek Computer are making every effort to increase sales of smartphones and handheld devices such as smart watches and bracelets fitness, wishing thereby increase their revenues in 2015.  They expect that these devices will be able to compensate for the revenue shortfall associated with lower PC sales.

Asustek telephone business , which has suffered in the past year, a loss of about $ 100 million, is starting to recover.  In the past, the company has shipped more than eight million smartphones ZenFone first generation, and this year it plans to sell a total of 25-30 million smartphones.  The increase in sales Asustek will allow to reduce production costs, but because it mainly focuses on the initial and mid-price segments of the market, it is unlikely to provide a significant increase in profit compared to the previous year.

ASUS is also actively expanding supply of smart hours.  Presented in October last year, the first generation ZenWatch razosh?lsya 100,000th edition, in August or September it plans to release a second generation ZenFone.  But, according to DigiTimes, it is unlikely that portable devices will bring  considerable profits.

Acer, given that last year  delivered a total of three million smartphones, and  plans to sell six million units.  This means that even by 2016 it will not be able to generate a sufficient level of profit.  Although Acer has launched a range of smart and bracelets are priced from $ 79 to $ 129, and plans to release a wearable device is priced at just $ 29, limited sales of its smartphones will not be allowed to significantly increase the delivery of smart bracelets.


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