According to TaipeiTimes, Cher Wang apologized to shareholders for the fact that for several months in a row, HTC shows poor financial performance. This is mainly due to poor operational efficiency and overly conservative marketing strategy in the face of fierce competition in the global mobile market.
We add that before the performance to shareholders Wang HTC shares fell below 100 New Taiwan dollars to 12-year low of 98 Taiwan dollars. We add that the most per share HTC gave April 1, 2011 - 1300 Taiwan dollars.
Cher Wang is ready to plan for overcoming the crisis. In order to improve its position in the mobile market, HTC is planning in October this year to launch a revolutionary product, and the next flagship, the output of which is expected in 2016, to make a significant breakthrough in terms of innovation and design. Recall, the current flagship of the HTC One M9, launched in April this year, was sharply criticized for its lack of serious differences from its predecessor in terms of both appearance and performance.
HTC company , according to its leader, plans to increase its range of smartphones and reduce production costs by increasing the efficiency of production and optimization of supply chain components.
Chief financial officer of HTC, in turn, said that the company aims to strengthen research and development investment, increased costs for the year, this sector by 4 percent, while marketing expenses for the same period decreased by 19.26% to 26 billion Taiwan dollars. So, HTC refused to renew the advertising contract with actor Robert Downey Jr. (Robert Downey Jr) in the US, but will extend the work of the popular Taiwanese rock band Mayday.