Sony will cut prices on PlayStation

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POSTER: computer news   ||   SONY WILL CUT PRICES ON PLAYSTATION	DATE:2015-07-01
The past month was characterized by activity from game consoles manufacturers  , who begin deliveries of updated products increased up to 1TB capacity hard drive.   In an interview  Sony admitted that the company is satisfied with the existing market positions in this region, where it controls 70-90% of the segment of video game consoles.  According to representatives of Sony, even buyers satisfied with the level of prices on  PlayStation 4, so the company does not consider it necessary to cut prices.  At least at some foreseeable future. The second piece of news regarding the activities of Sony, has been published on the site Bloomberg.  Surprisingly enough for investors, the Japanese Corporation yesterday announced its intention to sell the shares and convertible bonds in the amount of approximately $ 3.6 billion., Which corresponds to almost 10% of the current Sony capitalization  .  Almost a quarter of the proceeds will be received from the sale of convertible bonds, the remaining funds will be obtained from the sale of ordinary shares of Sony stock market in Japan and abroad.  The decision has already caused depreciation of the company's shares by 8.3% - the strongest since September last year.  For Sony is the first case of treasury shares sale since 1989. Only a small part of the proceeds will be used to repay debt.  The main part of the investments in the expansion of production of sensors for digital cameras used in smartphones.  Sony hopes that in the next three years to increase sales volumes of these sensors by 62%, but the investment in this activity will be increased four times.  Analysts agree that Sony has chosen not the best time to sell the shares because the company has not had time to send a signal to investors, gives us confidence in the correctness of the chosen course of reforms.  After declining by 8.3% last night, the stock Sony bounced up by a couple of percent.  According to Sony representatives,  they completed  basic measures for the restructuring, and now goes to investment.  The sale of shares is one way of financing.   Related Products :

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