It seem that the current Google business model allows the corporation to earn income from advertising, using data searches indefinitely. However, after five years, Google expects to receive from cloud services to corporations more money than advertising.
For a small company, "cloud" service - an opportunity to save on their own infrastructure.Major companies, these services provide the ability to scale its own ecosystem almost instantly. The scale of Google's business corporation is constantly forced to invest in infrastructure, and corporate clients in the "cloud" direction from this benefit. Google policy allows customers to receive only as much processing power and disk space as they need, and not to pay for the excess resources. While Google remains the third largest provider of "cloud" services, behind Microsoft and Amazon, but in the future may change the balance of power.
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