AMD is going to use processors with the architecture of Zen not only in the segment of desktop and server solutions, it became clear from the statement of Lisa Su (Lisa Su) at a meeting with analysts Credit Suisse. She admitted that the long-term investment in the development of this architecture will allow the company to use Zen achievements , even in the segment of "custom" solutions - processors created taking into account the wishes of specific customers. While such products are only AMD processors for game consoles Microsoft and Sony, but the company is not the first year in a row it insists that by 2016, a list of customers in this area will replenish by two more customers. One of them, by the way, is considered Nintendo.
Now the current generation of gaming consoles are approaching the peaks in demand, which usually corresponds to the third and fourth years of their traditional five- or seven-year life cycle. The following year, AMD expects to increase sales volumes of Xbox One and PlayStation 4. Customers are turning to AMD for "custom" solutions, explains Lisa Su, as the company has the advanced CPU and advanced graphics solutions, and such a concentration of development in one hand is unique to the industry .
AMD hopes to find the use of "registered" processors in the segment of data centers - it is possible that using Zen architecture . It will happen no earlier than 2017, as the head of the company says.