In anticipation of the holiday shopping season authoritative edition Reuters in conjunction with research firm Ipsos conducted a survey among the adult population of the United States to find out what they are planning to give family for the coming holidays.
According to the survey found that about 7% of respondents plan to purchase as a gift smart watches Apple Watch. Given this, analysts believe that the holiday season is their sales reach 16 million. Even if part of the consumer will fulfill plan, then Apple will be able to exceed the expectations of Wall Street analysts, who predict that Apple Watch sales in the current quarter will range from 10 to 12 million units.
63% of Apple Watch owners said that wearing them every day, and 91% of users say that now use them more than once after the acquisition. Some also pointed out that will recommend Apple Watch to their friends.
Total online Reuters poll and Ipsos, which was held from October 21 to December 4, was attended by 15 595 American adults.
Representatives of the press service of Apple, declined to comment on the survey results.