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Apple believes that life will change for the better


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Apple believes that life will change for the better


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POSTER: computer news   ||   APPLE BELIEVES THAT LIFE WILL CHANGE FOR THE BETTER

DATE:2016-01-27

Apple's revenue for the year increased by only 2%, while the volume of iPhone sales have not changed.  In the current quarter, the company expects to not only reduce the smartphones sales volume    , but also the fall in revenue from the sale of 10-15%.  In this respect Apple leadership   has its own excuse: first, stormy global economy, and secondly, a year ago there was high base effect - the last quarter of 2014 has been very successful.

Arguing about the troubles emerging economies, Apple executives acknowledged that it was forced to increase the retail prices of their products in the ranks of the regions to defend against a stronger dollar.  In Brazil, the local currency weakened against the US dollar by 40%, in Russia - 50%, according to Apple.  Sooner or later, as the recognized head of the company, high prices affect the demand.  However, he immediately adds that Apple is not going to go away from the markets of countries whose economy is heavily dependent on the prices of hydrocarbon raw materials.  Difficulties will sooner or later give way to stability, and potential markets of the BRIC countries (Brazil, Russia, India, China), the company from Cupertino is highly appreciated.  Moreover, the fall in domestic prices in terms of dollars allows Apple to save on developing networks  stores, and other investments in times of crisis.  Also in China, the company intends to increase the number of brand stores from 28 to 40 units by the middle of this year.

The most rapidly growing economies, however, the BRIC countries are now  India.  It is the third largest smartphone market after the US and China.  At the same time, there is a very young population - the average age is less than 27 years.  Half of India's population - people under the age of 25 years.  

Tim Cook refused to speak about the saturation of smartphones market  .  


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