Taiwan-based Asustek Computer plans to deliver in 2016 30 million smartphones, enabling it to enter the top ten leading manufacturers of smartphones in the world. Of these, 5 million smartphones will account for a share of ZenFone family. To achieve this goal Asus plans to increase its presence in the priority markets for the company, as India, Brazil, Russia and Africa.
Recall in 2015, Asus has sold a total of 20.5 million smartphones against 8.5 million sold in 2014. But given that the global smartphone market has already reached saturation, Asus will have to try to implement the plan for 2016. It is noted that in 2015, global smartphone shipments totaled 1.3 million units, which is only 10% higher than a year earlier. And this year, as experts predict, the growth of the supply will be even lower.
According to sources, in 2015, Asus sold in Brazil, about one million smart phones, and this year plans to increase the supply three times, allowing it to enter the top five smartphone makers in the local market. In India last year, Asus smartphones have sold about three million, and the company expects to sell at least four million. As for Russia, where now there is a demand for mobile devices the average price category, Asus is ready to compete with Lenovo, Huawei and TCL. And in Africa in 2016. Asus is going to sell more than 500 million smartphones through local distributors. Related Products :
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