Sony financial results q4 2015

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POSTER: computer news   ||   SONY FINANCIAL RESULTS Q4 2015	DATE:2016-01-31
For two consecutive years, Sony restructures business by selling and buying unnecessary perspective.  For this, Sony got rid of the business for the production of chemicals, from the headquarters of a number of other destinations and purchased from Toshiba's semiconductor factory that produces image sensors. Factory should go under the control of Sony to the end of March this year.  Interest in Sony's CMOS-sensors is not accidental. It is expected that Sony is almost the sole supplier of image sensors for Apple devices  .  Unfortunately for Sony, the demand for smart phones Apple and on the flagship models of other brands decreased significantly.  Decreased so much that almost destroyed revenues in the fourth quarter 2015. During the reporting period, Sony has gained 2.581 trillion.  yen (about $ 21.5 billion.), while net income was approximately $ 1.69 billion. Quarterly revenue in respect of the Annual increased by 0.5%.  And this despite the fact that demand for CMOS-sensor was weaker than expected. Together with a reduction in the shipments volume of image sensors reduced supply of other products, such as batteries.   Sony battery has recorded losses of $ 11.7 billion. Yen, although a year ago in the same quarter, they brought the company revenues in the amount of 53.8 billion. Yen.  Overall quarterly sales of "devices" Sony for the year decreased by 13%.  Position saved good sales of games and consoles PlayStation 4. In total, operating profit for the fourth quarter 2015 in relation to the annual increase by 11% (up to 202.1 billion. Yen or $ 1.68 billion.). Game unit brought the company 11% more revenue than expected - only 85 billion Yen for the quarter. . But the direction of smartphones by Sony in respect of the annual revenue for the quarter reduced by 15%.  To rectify the situation  the company reduced spending on advertising, marketing, and production, which doubled the operating profit in this area - up to 24 billion Yen.  All together means that the operating profit for the 2015 financial Sony a year will increase to 320 billion Yen.  This is about five times larger than the company received for the full fiscal 2014.   Related Products :

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