South Korean company Samsung continues to expand its share of NAND-flash-memory market. It is a leader in this segment .
According to SamMobile, in the fourth quarter 2015 the share of Samsung in the market of flash memory accounted for 33.8%. In second place with a share of 18.6% of the market is located, the Japanese company Toshiba, SanDisk and closes the top three leaders, controlled 15.8% of the market in the last quarter. The fourth largest manufacturer of NAND flash memory in the reporting period was the company Micron Technology Inc, whose share is estimated at 13.9%. SK Hynix Inc with 10.1 percent market share and Intel with 8 per cent share is occupied fifth and sixth place respectively.
Recall that in the third quarter of 2015. Samsung's market share was 31.5%, and Toshiba - 20.5%. Samsung's sales grew by 4.2%, while Toshiba's sales volume in the fourth quarter of 2015, by contrast, fell by 11.3%.
"The market for flash memory dipped 2.3% due to the downturn in demand in the mobile industry, however, Samsung has become one of the few manufacturers that revenue in the fourth quarter 2015, grew up.", - Stated in the last report DRAMeXchange.
Also SamMobile edition reported that by the end of 2015 net loss of corporate payment service Samsung Pay totaled 2.6 billion Korean won ($ 16.8 million). However, the South Korean giant continues to invest in the development of the service, which should provide a competitive advantage over rivals in the smartphone market. Sales volume thus amounted to $ 4.12 million. The debt service and net worth of $ 23.6 million and $ 10.5 million respectively.
Experts believe that Samsung Samsung through the Pay Service wants to know the habits and expenditure of its customers. These data will help us in shaping its future marketing strategy.