AMD company's management on a quarterly reporting conference identify those factors that have helped to withstand the AMD PC market decline in the first quarter: processors sales grew for notebook, desktop graphics solutions and professional graphics cards. Operating loss was possible to reduce, and even the head of AMD hopes that in the first quarter, the company was able to regain some of the positions in the market of central processors and graphics solutions. However, this can be judged only after the publication of the independent analytical reports, and AMD main hope for the growth of the market share links with the second half, and with the generation of graphics Polaris - in particular. It is known, begins to conquer the market in the middle of this year.
By the way, in the first quarter recorded an increase in the amount of AMD GPUs sold desktop class "two-digit" number of percent compared with the fourth quarter. What this figure is closer to 10% or 99%, is not specified. According to the company, a good demand in the retail used product family Radeon Rx 3xx.
Dual-processor graphics card Radeon Pro Duo, AMD promises to launch later this month at the price of "about $ 1500". It calls it the most productive platform for the creation and consumption of content virtual reality. Apparently, a high price has to justify that part of characteristics.
The current share of AMD in the graphics card market does not hold up to 20%, according to specialized studies . Lisa Su said about the importance of graphics solutions for business. She also expressed hope that the new games and virtual reality applications make buyers increasingly spent on productive video card. However, she noted that this year will focus on the mass market segment, which offers higher volumes, and therefore contributes to a more rapid growth of the company's share in the segment.