Sony makes profit on every helmet sold PlayStation VR

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POSTER: computer news   ||   SONY MAKES PROFIT ON EVERY HELMET SOLD PLAYSTATION VR	DATE:2016-10-16
Some manufacturers use marketing strategies, implying attractive prices for the main product, which forced to sell at a loss.  The losses are compensated on sales of related products.  In particular,  in the case of inkjet printers "saviors of the corporation" are the branded consumables, in the segment of video game consoles for a long time loss on sales of gaming devices offset by the games. As recalled by Polygon resource, Sony was trying to sell PlayStation 4 at a profit, moving away from the old business model. Now, as explained by Sony representatives  , a virtual reality helmet PlayStation VR sold at a profit from the first day.  Recall that the basic package without cameras and manipulators is estimated at $ 399.  At the same time Sony believes that the platform offers a more affordable virtual reality than the main competitors. In an interview with CNBC Sony representatives  expressed confidence that in the first days of sales PlayStation VR disperse hundreds of thousands of copies.  For high demand, Sony is preparing in advance to form a reserve of virtual reality helmets.  However, the company is not sure whether to allow it to avoid deficits.  Sony officials believe that PlayStation VR for $ 399 - it's very accessible. Related Products :

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