Sony expects to sell in the current financial year, no more than 17 million smartphones

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POSTER: computer news   ||   SONY EXPECTS TO SELL IN THE CURRENT FINANCIAL YEAR, NO MORE THAN 17 MILLION SMARTPHONES	DATE:2016-11-03
For the last quarter Sony sold only 3.5 million smartphones against 6.7 million a year earlier...  Furthermore, for the fiscal year ending in March,  Sony now expects to sell no more than 17 million Smartphone instead of the previous 19 million. Pieces.  Tellingly, the company is full of confidence that the loss will not be significant in terms of money, because the focus will be on the implementation of a more profitable expensive devices, which is to justify the company's expectations.  Besides addition, Sony manages to reduce costs and to benefit from the strengthening of the Japanese yen. Smartphones average price level on the European market accounted for the bulk of sales, with the exception of "home" Japanese, and here Sony came out worse than expected.  The main reason for the failure, according to Sony - inconsistency of the spring range of new smartphones to market expectations.  On the Asian market, Sony is only slightly lost to the projected amount of revenue.  But in India and Brazil, the company either did not earn anything in the sale of smartphones or incurred losses.    Fiscal year operating unit Sony still expects to complete the operating income.  Unfortunately, the cost reduction will cause a reduction in spending on research and development - Sony says it openly. Related Products :

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