In late October, IDC analysts have already noted that the summer discount on brand-name tablets have allowed Amazon to retain sales volumes at a high level even after the July eventsr.
According to IDC forecast, Amazon continues to increase the volumes of tablets sales , while the majority of players on the market, there is a negative trend. At the very least, suppliers of components for the Amazon tablet and contract manufacturers are rubbing their hands in anticipation of the growth of orders by the end of the fourth quarter. If we talk about the results of the current year, Amazon has all the chances to realize nine million tablets.
Of course, it should be understood that the popularity of Amazon tablets substantiated binding of these low-cost devices to the ecosystem of the Internet giant. The company is ready to sell at the price of the device close to cost price, just to get a loyal customer. However, due to the specifics of the main Amazon audience is concentrated in western countries, where the company provides localization services and digital content.