AMD Zen is very competitive, according to the head of the company

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POSTER: computer news   ||   AMD ZEN IS VERY COMPETITIVE, ACCORDING TO THE HEAD OF THE COMPANY	DATE:2016-12-01
In contrast to the management of some competitors, CEO Lisa Su tries to answer questions directly and succinctly.   Lisa Su  confirmed that many questions about the speed of desktop processors with zen architecture will be lifted in the coming days - we recall that the airing of a demonstration of the capabilities Summit Ridge in the gaming environment is scheduled for December 13.  In the desktop segment processors with v architecture  will be in the first quarter, in the second they are joined by server processors, and hybrid solutions for laptops appear in the second half of 2017. The development of a new processor architecture takes at least three to four years, and the head of AMD believes that the preparation for Zen announcement  is not behind schedule.  Moreover, given the above-mentioned stages of architecture expansion  , Lisa Su reserves the right to consider the rate of Zen expansion  very high.  AMD customers already receive Zen ( "couple of months") samples, and they are quite happy with them. Desktop models Zen, according to Lisa Su, will be able to successfully compete with the Core i7 processors - not only in performance but also in its relation to the cost.  Zen  processors will allow AMD to raise the average selling price of processors and increase the profitability of operations.  In the server segment, according to Director General, Zen processors can apply for the competition in 80% of the market.  The priority for AMD is the ability to offer not only high performance, but also a good mix of performance to price.  In general, quite ornate wording which leaves room for maneuver. Now AMD's share in the server segment is less than 1%, but the head of the company is hoping that it will be able to increase to double-digit figures.  In the end, once occupied 25% of AMD server processor market.  Now success can be developed with the help of GPUs, which are server systems can be engaged in computing acceleration.  Unlike NVIDIA, AMD company did not write off programmable FPGA's, as well as by highly specialized custom processors.  Universal recipes in the server segment does not exist, and AMD is not the first year, demonstrating its commitment to the heterogeneous computing. Related Products :

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