Citing data from the study Mobile Marketing Association reports that 85% of mobile phone owners, who can not be counted among the smartphones on the level of functionality that is not going to change their smartphones. Moreover, 75% of the owners of such phones - people with incomes above the average.
If we talk about smartphone users, then this year they are spending on your favorite gadgets to three hours a day - 55% more than the year before. Half of the total time of interaction with the smartphone takes messaging and visiting social networking sites. Women tend to spend on a smartphone two times longer than their male relatives.