Under pressure from Chinese brands Apple presence at the China smartphone market is rapidly shrinking. Last year, the iPhone in the Chinese market share decreased significantly, which is why Apple dropped to fifth place.
According to the estimates of analysts Canalys, in the fourth quarter of 2016 smartphone sales in China set a new record. Quarterly shipments reached 131.6 million units, 1.9% more than in the fourth quarter of 2015. In the fourth quarter, China accounted for almost a third of the world's supply of smartphones. In total, in China last year were sold 476.5 million smartphones. The growth amounted to 11.4% compared with the previous year.
The leader of the Chinese smartphone market by the end of 2016, Huawei . For 12 months it has sold in the country 76.2 million smartphones. In second place is Oppo, sold last year, 73.2 million smartphones. Closes the three leaders Vivo, whose smartphones have sold 63.2 million copies in the last year. According to Canalys analysts to take a leading position in the Chinese market, Huawei, Oppo and Vivo have allowed significant investment in the development of
new products and the search for new distribution channels. In addition, their flagship products could compete with the top smartphone brands such as Samsung and Apple.
"In 2017, the competition between Huawei, Oppo and Vivo will increase, and their growing power on the market will have a major impact on the strategy of mobile operators and retail partners. In smaller brands will have little chance to increase their market share. In addition, one of the three leading companies in the current competitive environment will be difficult to capture a share of over 20% and become the undisputed leader, ".
The fourth largest manufacturer of smartphones in the Chinese market has become Xiaomi, while Apple fell to fifth place. Last year, Xiaomi smartphone sales were down 21% year on year to 51.4 million units. Xiaomi's market share declined from 15.2% in 2015 to 10.7% in 2016. This is the lowest figure since 2013. As for Apple's, it sold in 2016 in China, all 43.8 million iPhone, which is 18.2% less than a year ago.
The forecast for 2017 remains gloomy for Apple. However, an analyst Jesse Dean admits that many Chinese people today are content with their old iPhone and wait for the release of new iPhone models, in particular, iPhone 8 or iPhone with the X OLED-display. It will be released this year with the iPhone 7s and iPhone 7s Plus. Related Products :
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