The desire of component manufacturers to earn on increasing interest in gaming products in recent years is expressed in the active use of derivatives from the adjective "gaming" in the names of video cards and motherboards. However, the share of the latter in the market is not so great to compensate for the overall decline in sales of desktop computers.
Dell's vice president of consumer product marketing admitted to DigiTimes that the company believes in the ability of the PC gaming market to grow over the next five years. Now the volume of sales is driven up by cybersport disciplines and virtual reality. The number of "eSports" fans this year may increase to 145 million people.
Dell cooperates in the field of advertising not only with game developers, but also with film producers. In the American network Best Buy, Dell opens branded departments to demonstrate gaming systems "live." It is generally accepted that for virtual reality technologies, "live demonstration" is one of the main ways to promote profile products.