Intel aggressively responds to Ryzen announcement

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POSTER: computer news   ||   INTEL AGGRESSIVELY RESPONDS TO RYZEN ANNOUNCEMENT	DATE:2017-07-28
As we noted today, in the desktop segment in the second quarter, Intel not only reduced the sales of processors, but also lost in the average selling price, for the first time in a long time.  Brian Krzanich  said that revenue for the second quarter reached a record high, and the number of desktop and mobile processors sold outperformed Intel's own projections over the period. The share of Core processors in the sales structure continues to grow, and if earlier the inflow was due to the refusal of Atom and Pentium customers, now the processors of the older segments Core i5 and Core i7 are more actively purchased.  In addition, the emergence of the Core i9 family the company's management calls correct and timely. The average price for the implementation of processors, according to Intel CEO, is not increasing due to a regular price increase.  Just customers buy more expensive processors.  As the company's CFO emphasized, "customers increasingly value productivity."  In the first half of the year, the operating margin in this business grew by more than 50%.  The emergence of the Core i9 family in Intel is called the fruit of "proper segmentation." Intel does not hide the fact that it was forced by AMD company to hurry up with the announcement of Core i9.  According to Intel CEO, "really raised the bar slightly after the release of her new products."  But working in a highly competitive environment and aggressively responding to challenges is familiar to Intel, so the company's management is convinced of its ability to offer products with an adequate level of performance in counterbalance to the actions of competitors. Related Products :

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