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 - AMD explained what attracted the premium segment of the market - By 2020, AMD expects to increase the rate of profit to 40 percents - AMD representatives could not support the share price of the company - AMD recognizes that the growth in the frequency potential of processors has slowed down -


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POSTER: computer news   ||    AMD EXPLAINED WHAT ATTRACTED THE PREMIUM SEGMENT OF THE MARKET

DATE:2017-05-18

The main task of the previous AMD event is to show investors and analysts that the company's affairs are getting better, and "bright tomorrow" will come even if not immediately, but inevitably.  The demonstration of new products and the story of the nearest plans are an integral part of this presentation, but we were most intrigued by the references to marketing research, which was a "red thread" through the speeches of almost all speakers who represented AMD's interests in this event.

The company made every effort to understand that it no longer wants to be associated with the image of a manufacturer of extremely affordable and inexpensive products.  .  Obviously, selling more expensive products is more profitable, as they provide higher added value.

AMD outlined which products will raise the rate of profit in the long term.  In addition to expensive processors, desktop and mobile, this group includes graphics solutions (along with new market segments for them), server processors, as well as licensing of their own development.  As the last point echoes the recent rumors about AMD's intentions to conclude an agreement with Intel, which would allow the latter to use the graphics system in its integrated processors, it's impossible to say.  Officially, AMD has not commented on this topic yet.

The CFO of AMD took over the bulk of the mission to encourage investors to think about the company's ability to break into the premium segment.  On the example of the CPU market, it was shown that the mass models of processors give 45% of the volume of sales in physical terms, but they provide only 21% of the proceeds.

After the release of Ryzen processors, the company hopes to enter the premium segment, which already provides 79% of revenue, and in the last few years, the share of more expensive processors, 55%, also grows on the background of interest in gaming PCs.

Ryzen processors are designed not only to increase the rate of profit AMD, revenue and market share of the company, but also the average price of the processor of this brand.

CEO Lisa Su added to these arguments that more than 250 million computers are sold in the world each year, and sales of expensive desktops and laptops account for 75% of revenue.

In the graphic segment, there are also interesting proportions.  About 66% of the profit is provided by graphical solutions of the upper price range, although in physical terms, their sales volumes do not exceed 15% of the total.  Apparently, in this niche and should play the products of the Vega generation.  

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AMD explained what attracted the premium segment of the market

 AMD explained what attracted the premium segment of the market

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AMD EXPLAINED WHAT ATTRACTED THE PREMIUM SEGMENT OF THE MARKET

POSTER: computer news   ||    BY 2020, AMD EXPECTS TO INCREASE THE RATE OF PROFIT TO 40 PERCENTS

DATE:2017-05-18

The desire to raise the rate of profit AMD company declares for a long time, and on the last day of meeting with analysts, it confirmed the desire to break even on net profit (Non-GAAP method) before the end of this year.  Traditionally, more profitable and growing segments of the market and products are called "new" in AMD presentations, but this has been happening for several years already, so there were no real revelations in this part at the event.

In 2016, the company's profit rate did not exceed 31%, but already in the next it should grow to 36%.  In addition, revenue for next year should increase by double-digit percentage.  Finally, by 2020, the rate of return should reach 40%.  How this will be achieved, you can understand from the previous news - AMD is going to focus on more profitable products in the sale.

In the future, AMD would like to increase the rate of profit to 44%.  This should be promoted both by the expansion of the range of products, and by the increase in the average price of their sale.

Corresponding slides during the speech of the financial and general directors of AMD were mentioned several times.

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By 2020, AMD expects to increase the rate of profit to 40 percents

 By 2020, AMD expects to increase the rate of profit to 40 percents

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BY 2020, AMD EXPECTS TO INCREASE THE RATE OF PROFIT TO 40 PERCENTS

POSTER: computer news   ||    AMD REPRESENTATIVES COULD NOT SUPPORT THE SHARE PRICE OF THE COMPANY

DATE:2017-05-18

As expected , the recent growth in AMD's share price could not be connected with the expectation of good news from the company's financial event, but is based on rumors about the forthcoming deal with Intel on licensing the elements of the graphics system for the integrated processors of the latter.  At the AMD event, these rumors were not commented on, so investors' expectations began to return to the nearer reality.

At the moment, AMD's stock price has returned to the level from which it started at the end of last week.  Experts believe that investors did not find AMD's arguments convincing enough, and the information presented at the event of the company did not impress them.  

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AMD representatives could not support the share price of the company

 AMD representatives could not support the share price of the company

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AMD REPRESENTATIVES COULD NOT SUPPORT THE SHARE PRICE OF THE COMPANY

POSTER: computer news   ||    AMD RECOGNIZES THAT THE GROWTH IN THE FREQUENCY POTENTIAL OF PROCESSORS HAS SLOWED DOWN

DATE:2017-05-18

AMD technical director Mark Papermaster at the last event tried to explain how the company is going to live in conditions of modification of the so-called "Moore's law".  According to this empirical rule, formulated by one of the founders of Intel more than forty years ago, the semiconductor industry developed until recently, but now there was a need not so much to revise the formulation as to seek new ways of developing microprocessor technology.

Each new generation of processors, produced by more "thin" lithographic standards, does not give the previous increase in frequency.  This fact is recognized in AMD openly, because this is not an Intel company, for which keeping the "Moore's Law" is a matter of honor.

How to improve the speed of computing in the new environment, AMD explains on the second slide.  New interfaces, layout solutions, the use of automation in the design of microchips - that's what can be done on the part of "hardware".  In addition, you can apply new types of memory and accelerators of computing based on graphics processors.  Need to optimize and software.

"Transistor budget" AMD spends 10% more efficient than its main competitor, if we compare the latest 14-nm processors with four cores.

When AMD CEO Lisa Su began to talk about the company's achievements from a historical perspective, success in uncovering the frequency potential of the central and graphics processors got into an improvised "glory gallery."  So, the head of AMD reminded that it was this company that first released the central processor with a frequency of 1 GHz, and later offered a graphics processor with the same frequency.  To other achievements, AMD includes the world's first 64-bit x86-compatible processor, the world's first hybrid processor with integrated graphics, and the conquest of the turnaround in one teraflops.

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AMD recognizes that the growth in the frequency potential of processors has slowed down

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AMD RECOGNIZES THAT THE GROWTH IN THE FREQUENCY POTENTIAL OF PROCESSORS HAS SLOWED DOWN

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