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 - Sales of Apple smartphones collapsed by one-third - Apple believes that developed markets pose a sufficient potential for growth in iPhone sales - Director of Intel telephone division decided not to leave the office - iPhone SE doomed to success, according to Apple itself -


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POSTER: computer news   ||    SALES OF APPLE SMARTPHONES COLLAPSED BY ONE-THIRD

DATE:2016-04-27

Analysts have long predicted a reduction in sales volume of  Apple smartphones, and its quarterly report the company has confirmed these fears.    If we summarize the dynamics of the iPhone sales in the first quarter, they decreased by 32% compared with the previous, and by 16% compared to the same period last year.  Proceeds from the iPhone implementation with reduced by 36% and 18%, respectively.The total number of units sold in the first quarter, Apple smartphones did not exceed 51,193,000 Pieces.

Add that to Apple calendar has recently completed the second quarter of fiscal year 2016, which corresponds to the first quarter of the calendar year. As smartphones form 65% Apple's earnings, the decline in iPhone sales volume had an impact on the total revenue of the company: it had fallen to $ 50.6 billion - a third compared with the previous quarter, and by 13% compared to the first quarter last year. . The rate of profit thus declined from 40.8% to 39.4%. Last quarter, Apple 67% of its revenue received from the sale of products outside the United States. In fact, Tim Cook this difficult macroeconomic conditions blamed the reduction in revenue and results in the quarter, against this background, he acknowledged, "very good." At least, the growth in revenue from services by 20% allowed the head of the company to find the positive trends for the mention in the press release.

Crumbling, together with the whole world and the tablet market. Apple was able to sell in the last quarter of no more than 10.25 million IPad. The number of tablets sold decreased by 36% in the quarterly comparison, and by 19% year, while revenues decreased by 38% and 19%, respectively.

Even Mac computers ceased to resist the fall of the market with the same tenacity. They were sold a little more than 4 ml Pieces, 24% less than in the previous quarter and 12% lower than a year earlier. Revenues decreased by 24% and 9%, respectively. In the category of "other products", which lists and "smart" Apple Watch Watch, a steady decline in revenue has reached 50%, but the annual comparison showed an increase of 30%.

By the way, that reached quarter Apple also does not bind excessively positive expectations. Revenue in the current quarter, the company do not expected to exceed $ 41-43 billion. The rate of profit will have to shrink to 37.5-38%, operating expenses will exceed $ 6 billion. Through the payment of dividends and share buybacks, Apple returned to shareholders $ 10 billion in the last quarter. the Board of Directors decided to increase these costs by another $ 50 billion. Total, by the end of March 2018 will be spent $ 250 billion. a return to shareholders. Of this amount, $ 175 billion. Will be used to repurchase shares. From August 2012 to March 2016 Apple has returned to shareholders $ 163 billion.

 

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Sales of Apple smartphones collapsed by one-third

 Sales of Apple smartphones collapsed by one-third

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SALES OF APPLE SMARTPHONES COLLAPSED BY ONE-THIRD

POSTER: computer news   ||    APPLE BELIEVES THAT DEVELOPED MARKETS POSE A SUFFICIENT POTENTIAL FOR GROWTH IN IPHONE SALES

DATE:2016-04-27

Earlier this month we reported that Intel has abandoned the three high-ranking manager: Aisha Evans  - Director of Group Communication and Devices (cellular modems, etc.), Kirk Skaugen  - Director of the PC Client Group Group and Doug Davis - Director of the IoT group.  

Today it became known that one of the leaders of Intel management could persuade to stay in the company.  

According to Fudzilla site, Intel's director of Aisha Evans persuaded to remain in office and continue to engage in the promotion of cellular modems companies.  The amount proposed by the argument was not disclosed.  

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Apple believes that developed markets pose a sufficient potential for growth in iPhone sales

 Apple believes that developed markets pose a sufficient potential for growth in iPhone sales

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APPLE BELIEVES THAT DEVELOPED MARKETS POSE A SUFFICIENT POTENTIAL FOR GROWTH IN IPHONE SALES

POSTER: computer news   ||   DIRECTOR OF INTEL TELEPHONE DIVISION DECIDED NOT TO LEAVE THE OFFICE

DATE:2016-04-27

The current quarterly report Apple is interesting primarily in that for the first iPhone sales have declined for many years, and related revenue fell.  Business Apple's 65% dependent on smartphone sales, if we consider the revenue figures.

 

First of all, a strong dollar has hit the regions of sales, where Apple has received the bulk of the revenue.  In fact, only Japan contrast with the world, showing the growth of Apple revenue by 24% in annual terms.  In  Americas, revenue reduction was 10%, China reduced by 26% (mainly due to Hong Kong, as explained by Tim Cook), the entire Asia-Pacific revenues decreased by 25%.  However, in India, iPhone sales volume increased by 56%.  On a geographic basis, some distortions are observed, according to Cook, but the developed markets do not need to be written off.  At the very least, existing iPhone owners will sooner or later want to buy a brand new smart phones.  And if not for currency fluctuations, Apple's revenue in the first quarter have not slipped by 13% and 9%.

In general, sales of smart phones are supported by three factors: sales, "the first time",  modernization and defectors from other platforms.  There is still a lot of people who buy Apple products for the first time - their number is measured in millions of people, it is sufficient to recall all the same to India.  On the world market, only 42% of users of mobile communication devices have smartphones.  

Apple several times during the reporting quarterly conference returned to the growth rate of iPhone sales volumes of different generations in the first months after its debut.  So, in the case of the iPhone 6s, these rates are significantly lower than that observed after the iPhone 6. In this release, the iPhone 6s odds better than the iPhone 5s, two years ago.  In other words, iPhone 6s are not as popular as the iPhone 6, but it is more popular than iPhone 5s in their temporal coordinates.  On the demand for the recently introduced iPhone SE will be discussed in a separate article.

 

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Director of Intel telephone division decided not to leave the office

Director of Intel telephone division decided not to leave the office

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DIRECTOR OF INTEL TELEPHONE DIVISION DECIDED NOT TO LEAVE THE OFFICE

POSTER: computer news   ||   IPHONE SE DOOMED TO SUCCESS, ACCORDING TO APPLE ITSELF

DATE:2016-04-27

iPhone 6s sold worse than iPhone 6, but better than iPhone 5s, Apple leadership already explained .  How is the recently introduced iPhone SE?  Very well, if you believe the company's management.  In any case, the demand is greater than supply, and to overcome the shortage of iPhone SE it promises only in the foreseeable future.

Tim Cook has admitted that the smartphone market has reached saturation and is no longer growing.  However, with regard to the results of his company in the last quarter, the macroeconomic complexity is an important factor in failure.  As soon as the world economy becomes easier, Apple will be able to return to sales growth, - said Cook.  With iPhone SE company hopes to attract new customers - especially those who wanted to buy the iPhone, but have not been able to part with more weighty sums than the cost of the initial version of the iPhone SE.  Furthermore, the new smartphone is interesting for those who would like to get a modern filling in a compact package.  Both types of customers are equally important for Apple.

The average price of iPhone implementation has already gone down, while the SE iPhone has not affected Apple's sales statistics.  For the year it dropped from $ 659 to $ 642. the increasing popularity began to use less expensive configuration Among the existing smartphones models  . In the current quarter, Apple expects to reduce the sales volume of   iPhone and iPad, linking this with the forecast seasonal factors.  Accordingly, the emergence of iPhone SE Statistics retain downward trend in average selling prices.

Over the past two years the number of users of Apple devices grew by 80%, recently surpassing the one billion people.  The company's management believes that the difficulties are temporary, and sooner or later the market will return to growth.

 

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iPhone SE doomed to success, according to Apple itself

iPhone SE doomed to success, according to Apple itself

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IPHONE SE DOOMED TO SUCCESS, ACCORDING TO APPLE ITSELF

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