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 - regions with a high increase in Apple revenue  - Apple does not like the idea of ​​cross-subsidizing products - The abundance of news about new iPhone models negatively affects the sales of existing - Apple explained the essence of claims to Qualcomm -


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POSTER: computer news   ||   REGIONS WITH A HIGH INCREASE IN APPLE REVENUE

DATE:2017-05-03

The revenue from Chinese market in the last quarter for Apple fell by 14%.  In general, the Asia-Pacific region became the leader by geographic feature, from which China and Japan were excluded - revenue increased by 20%.  

Revenue growth exceeded 20% in the following regions: Brazil, Scandinavian countries, Middle East, Central and Eastern Europe, India, South Korea and Thailand.  Slightly less, but by double-digit percentage, Apple's revenue grew in the last quarter in the US, Canada, Germany, Australia, Mexico,   Netherlands, Turkey and Russia.

Apple's attention is currently being drawn to the Indian market.  Here, not only does the retail network expand and the company's research center is opened.  Apple pins special hopes on the rapid expansion of 4G networks in this country, as well as the demographic situation - as we know from Apple's previous quarterly reports, India has a very young population.  In addition, it is the third largest smartphone market after China and the US.

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regions with a high increase in Apple revenue

regions with a high increase in Apple revenue

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REGIONS WITH A HIGH INCREASE IN APPLE REVENUE

POSTER: computer news   ||    APPLE DOES NOT LIKE THE IDEA OF ​​CROSS-SUBSIDIZING PRODUCTS

DATE:2017-05-03

One of the topics touched during the communication of analysts with Apple representatives at the quarterly reporting conference was the increase in prices for operational and solid-state memory. Feeling the "pressure" of this factor on the production cost  , Apple has made attempts to save on other components, a list of which is not specified.  In addition, revenue from the provision of services increased by 18%, and this to some extent offset the increase in costs for the release of hardware.

In general, as Apple executives say, the company does not like the idea of "cross-subsidizing products," when costs in one direction are offset by an increase in profits on the other.  Apple takes a different approach to pricing: for a product they ask as much as they consider as a fair evaluation.

If we return to the expensive memory factor, it will continue to be present until the end of the current quarter, at least.  Apple does not give forecasts any further than one quarter in advance, and therefore it does not take to state that the problem is of a long-term nature, but for some time high memory prices will create difficulties for the company.

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Apple does not like the idea of ​​cross-subsidizing products

 Apple does not like the idea of ​​cross-subsidizing products

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APPLE DOES NOT LIKE THE IDEA OF ​​CROSS-SUBSIDIZING PRODUCTS

POSTER: computer news   ||   THE ABUNDANCE OF NEWS ABOUT NEW IPHONE MODELS NEGATIVELY AFFECTS THE SALES OF EXISTING

DATE:2017-05-03

The management of Apple is famous for its ability to find a "spoonful of honey" in any "barrel of tar" quarterly reports, and the past three-month period was no exception.  While revenue from the sale of smartphones grew by only 1%, and revenue in the Chinese market declined by 14%, the company's top officials found occasions about declaring another record.  Their main part is associated with the popularity of the flagship model of the iPhone 7 Plus, which remained in short supply until the beginning of this calendar year.

One of the experts asked the head of Apple Tim Cook (Tim Cook) about the reasons for the decline in demand for iPhone in the US, based on research data 451 Research.  The latter claims that the number of people who want to buy iPhone has reached a nine-year low, and the share of re-buying Apple's smartphones in the US has dropped to 80% of the total number of iPhone owners.

Tim Cook explained that the details of this report is not familiar, but admitted that Apple is watching a "pause in buying" iPhone.  According to him, this is due to the earlier appearance of news about future models of the company's smartphones, as well as a significant increase in the number of such news.  

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The abundance of news about new iPhone models negatively affects the sales of existing

The abundance of news about new iPhone models negatively affects the sales of existing

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THE ABUNDANCE OF NEWS ABOUT NEW IPHONE MODELS NEGATIVELY AFFECTS THE SALES OF EXISTING

POSTER: computer news   ||    APPLE EXPLAINED THE ESSENCE OF CLAIMS TO QUALCOMM

DATE:2017-05-03

Not so long ago it became known about Apple's intentions to "offend" Qualcomm on the amount of license fees levied on the sale of each device by the first of the companies using patented second communication technologies.  What exactly is dissatisfied with Apple in the current status of licensing  Qualcomm technologies, the CEO of the first of the companies, Tim Cook, explained at the quarterly reporting conference.

According to him, the methodology for determining the value of license fees is not fair.  Qualcomm requires you to deduct a percentage of the cost of the entire device - for example, the same iPhone.  Meanwhile, the cost of a smartphone is formed not only by components that use Qualcomm technologies.  The same fingerprint sensor Touch ID or device display, according to Cook, has nothing to do with Qualcomm's development.  Apple generally has an "incalculable amount of innovation" for which it would not be fair to pay Qualcomm.  This is the fundamental position of Apple, and Tim Cook is convinced that Qualcomm has "its own truth".  

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Apple explained the essence of claims to Qualcomm

 Apple explained the essence of claims to Qualcomm

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APPLE EXPLAINED THE ESSENCE OF CLAIMS TO QUALCOMM

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