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 - Apple says iPhone is not overrated - List of countries in which Apples revenue has grown - Apple believes that the personal assistant has to live in the smartphone - Natives of the BlackBerry helped Apple develop a software platform for cars -


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POSTER: computer news   ||   APPLE SAYS IPHONE IS NOT OVERRATED

DATE:2016-10-26

Quarterly report Apple has just been published , and it has not changed the trend of recent months: the company is still heavily dependent on the iPhone, and the sales volume of smartphones continue to decline, as well as revenue from the sale.  However, Apple Guide carefully pretends that the smart phone market is fraught enough potential for sustainable development.

Attempts analysts to figure out how Apple is willing to use a competitor's failure to Samsung Galaxy Note 7, had little success.  Management recognizes that the offer iPhone 7 and iPhone 7 Plus is now limited, and Apple at all desire can not dramatically increase production.  The Company believes that it can increase revenue from sales of smart phones and more.

According to Tim Cook , users are very satisfied with the iPhone 7 and iPhone  7 Plus camera features ,  Apple CEO believes that the brand smartphones have a fair margin, and the company is not prepared to take too much for them.  Expectations of increase in the average realization price Apple is proportional to the number of new features that the company introduces to the new smartphone models.

In the US market this year, there is a high activity of sellers to encourage iPhone owners to switch to previous generations of fresh models.  Analysts point out that such an increase in activity is observed every two years.  Tim Cook has agreed with the observation, although it was not categorical in their solidarity with the author of the question.

Over the past three years, Apple has increased the budget for the research more than doubled, and sales volumes increased slightly.  Tim Cook calmly said the company is currently developing new products which are far from the phase of mass production.  Moreover, high costs are sent to the ecosystem and the development of software services.  In the third quarter, revenues from services increased by 24% compared to the same period of the previous year.

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Apple says iPhone is not overrated

Apple says iPhone is not overrated

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APPLE SAYS IPHONE IS NOT OVERRATED

POSTER: computer news   ||   LIST OF COUNTRIES IN WHICH APPLES REVENUE HAS GROWN

DATE:2016-10-26

Announcement of quarter results for Apple's rarely complete without a mention of the geographical markets in which revenue growth was outstanding from the general trend.  During the quarter, the list of growing countries consist of Japan, Turkey, Russia, Thailand, Vietnam, Latin America and the Middle East.  If we talk directly about the popularity of the iPhone,  Apple executives on the results of the last quarter marked Canada, Latin America, Western, Central and Eastern Europe, South Asia, Middle East and India.  In the latter case, Apple sees a good potential for the emergence of a middle class capable of buying the brand smartphones, because now, more than half of India's population is under the age of 25 years.

Moreover, according to the results of 2016 fiscal year, iPhone sales volume in India increased by 50% compared with the previous year, and Apple believes that this is only the beginning.  In general, Apple gets almost two-thirds of revenue outside the United States, and for the past two years, the strengthening of the US dollar against a basket of currencies has reached 15%.  The company tried to compensate the corresponding loss  not only by higher prices for products (as happened two years ago in the Russian retail), but also measures to reduce costs.  Now, according to Apple CFO, the company managed to almost completely offset the losses from the strengthening of the US dollar.

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List of countries in which Apples revenue has grown

List of countries in which Apples revenue has grown

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LIST OF COUNTRIES IN WHICH APPLES REVENUE HAS GROWN

POSTER: computer news   ||    APPLE BELIEVES THAT THE PERSONAL ASSISTANT HAS TO LIVE IN THE SMARTPHONE

DATE:2016-10-26

Announcement of the results third quarter allowed the analysts to ask questions Apple executives, and one of them concerns the possibility of the company's ambitions in the segment "digital home helpers" such as Amazon's Echo , that allow to handle voice commands, to form the corresponding requests and even manage the components of smart home.

Tim Cook said that the position on the market for such devices is undoubtedly there, but  Apple believes that personal assistant based in the smartphone, as it is a mobile device modern man takes with him when leaving the house or office.  Every week, Apple gets more than two billion searches via Siri voice interface.  This forces to expand the "cloud" ecosystem.  According to the company's management, Apple has put on the market most devices with a voice assistant, than any of the competitors.

At the same time, Apple CEO is convinced that one should not put the consumer a choice between artificial intelligence technology and the protection of their personal data.  Information exchange should be built in such a way that the risk of leakage of sensitive information was not.  

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Apple believes that the personal assistant has to live in the smartphone

 Apple believes that the personal assistant has to live in the smartphone

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APPLE BELIEVES THAT THE PERSONAL ASSISTANT HAS TO LIVE IN THE SMARTPHONE

POSTER: computer news   ||    NATIVES OF THE BLACKBERRY HELPED APPLE DEVELOP A SOFTWARE PLATFORM FOR CARS

DATE:2016-10-26

Bloomberg agency with reference to their own informed sources continues to fuel rumors about Apple's intentions to focus on the development of software solutions for automated guided vehicles, abandoning the idea of releasing the actual car.

According to the source, Apple is actively hiring in Canada natives of the BlackBerry, are familiar with the QNX operating system, which is used in more than 60 million cars traveling about on the planet.  Although this software platform is now used mainly in the onboard entertainment systems, Apple wants to use QNX specialist expertise to create  own multi-functional "car operating system."  In addition to the services "autopilot", it will be able to offer voice interaction with a driver - for example, the formation of navigation and other requests for on-board systems.

With the participation of specialists, newly hired Apple's, is already underway "running" automatic control technologies on the simulator using virtual reality.  This allows Apple to avoid too much attention to prototypes, traveling about on the streets, and polygons.  BlackBerry representatives said they had no plans to abandon the development of its own software for robocar.

Apple executives at a recent quarterly reporting the conference blurry commented on the growth of the cost of research, explaining that the company invests in products that are far from the stage of mass production.  Considering that under "Services" Apple's revenue grew by 24% in the third quarter, it can be assumed that the development of an ecosystem of software company pays enough attention.

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Natives of the BlackBerry helped Apple develop a software platform for cars

 Natives of the BlackBerry helped Apple develop a software platform for cars

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NATIVES OF THE BLACKBERRY HELPED APPLE DEVELOP A SOFTWARE PLATFORM FOR CARS

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