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Sales of iPad revived after a long decline


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 Sales of iPad revived after a long decline


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POSTER: computer news   ||    SALES OF IPAD REVIVED AFTER A LONG DECLINE

DATE:2017-08-02

Apple yesterday reported on the results of activity in the second quarter, and this statistics is important for assessing some industry trends, so we could not ignore the quarterly reportable conference of this manufacturer.  Total revenue in the annual comparison grew 7% to $ 45.4 billion, but Apple was able to attach the adjective "record" only to the revenue from the provision of services and software - first, it grew by 22% for the year, and secondly , Growth continues for the third consecutive quarter.  Perhaps the most unexpected "breakthrough" was the return of Apple tablet indicators to growth.  Sales volumes in kind increased by 15%, in cash terms - by 2%.  And this is only compared to the same period last year, if we consider neighboring quarters, then the changes were measured with a surprisingly similar value of 28%.

In the past quarter, the company managed to sell 41 million smartphones, the proceeds from their sale amounted to $ 24.85 billion. In fact, Apple receives almost 55% of the proceeds from the implementation of the iPhone, and therefore the smartphone market for it is the main "arena of military operations."  During the year, the number of smartphones sold increased by 2%, revenue from their sales increased by 3%.  The average selling price of the iPhone has increased from $ 595 to $ 606, and the company explains this by the growing popularity of the iPhone 7 Plus.  In general, if not for the negative impact of exchange rates, the average price would have grown more, as explained in Apple.  The company still receives 61% of revenue outside the US, and therefore depends on exchange rates.

 

For the first ten years of the iPhone's existence, the company managed to sell more than 1.2 billion smartphones.  The most popular version of the iPhone in the past quarter was the iPhone 7, and the iPhone 7 Plus at a comparable stage of the life cycle was much more popular than the iPhone 6s Plus.  In Asia, Latin America and the Middle East, iPhone sales increased 25% last quarter.  Double-digit percent sales rose in the US, Canada, Germany, Spain, Australia and South Korea.

Returning to the unexpected success of the iPad, it should be noted that for the first time in four years, Apple's share of the tablet market has reached its maximum value according to the IDC version.  In China and Japan, more than half of all new customers first purchased the iPad.  In the US educational sector, Apple tablet sales increased 32%.  In addition, brand plates were in high demand in Japan, Germany, France and China.

Although Apple still does not disclose Apple's sales volume in physical terms, the company noted that in the past quarter they have grown by 50%, and this is the most popular smart clock in the world.  Wireless headphones AirPods enjoy phenomenal success, Apple still can not eliminate the deficit, although it makes every effort to do this.

In the coming quarter, Apple expects to raise from $ 49 billion to $ 52 billion, maintain a profit margin in the range of 37.5% to 38%, and keep operating costs at around $ 6.8 billion. Given that in the second quarter the rate of return was 38.5%, then Apple's decline in the third quarter is explained not only by high prices for memory, but also by the increased costs of new products.


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 Sales of iPad revived after a long decline


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SALES OF IPAD REVIVED AFTER A LONG DECLINE
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