Intel is very proud of its achievements in the field of lithography technology, and even considers them sufficient competitive advantage to compete with ARM processors in the mobile segment. As a rule, the transition to a more delicate process technology provides not only decrease in the production cost of a given chip area, but also reduces power consumption and improve performance .
Assocaite with reference to the statements of AMD CEO Rory Reid, the company would like to warn market participants from the mindless pursuit of the new technological standards development . This process is not only complicated by the natural physical barriers process technologies require enormous development costs, so they all suffer from longer normalization periods of the released chips. It turns out that the use of new process technology do not always save time - the last factor is important. Delay of AMD Bulldozer architecture announcement is a prime example of failure to choose such a moment.
AMD Chapter offers more thoroughly to find the resources to optimize existing processes. The example used is 40 nm hybrid processors that are part of the platform Brazos. They sold millions of copies, and thus it is cost effective to manufacture.