Microsoft continues to market tablets of its own production. The first generation was released in excess, and had to write off losses of several hundred million. The situation with the availability of second-generation Surface showed that Microsoft cautious approach to planning of deliveries, but this time with incentive . This week, Microsoft reported on the results of the second quarter of fiscal year 2014, and we have a chance to discuss how successful the further expansion of the corporation in the tablet segment .
Generally, Microsoft brought 68% more, but thanks for this need mainly to gaming console Xbox, which have sold over 7.4 million units, given the previous generation of products. Microsoft succinctly stated that the demand for first-generation Surface RT increased, at the same time, the market appeared Tablets Surface 2 and Surface Pro 2 - compared with the previous quarter, in this direction was able to double the number of tablets sold and revenue. Microsoft enthusiastic about the future of tablet devices.
Microsoft revenue from selling tablets increased to $ 893 million versus $ 400 million in the previous quarter, but the costs of their production and distribution increased to $ 932 million
Microsoft explained that the release tablets is part of a long-term corporate strategy, and although it focuses on the issues of pricing and costs, the first two generations of tablet used to obtain some experience in this kind of activity, and in the future lessons should go benefit the company.