There are companies that prefer to not disclose precise data on the number of sold device during the reporting period, the products of a particular category. For example, Amazon does not report on Kindle , and even Microsoft's Surface Tablet prefers to operate monetary indicators, and not natural. Quarterly Report corporation seemingly brought the good news : revenue in this sector grew by 50% compared to the same period last year.
However, more detailed Microsoft financial statements reveals the truth about the business of producing tablets Surface. Revenue has really grown by 50%, but only in comparison with the first quarter of 2013, reaching $ 494 million if we compare the fourth quarter of 2013, revenue from the sale of Surface fell by 45%. This is quite natural, on one hand, as a New Year boom always accompanied the growth in sales of mobile electronics and the subsequent quarter is not very active for buyers.
In the first quarter of this year, Microsoft has spent on the production and distribution of Surface tablets as much as $ 539 million This means that the activity brought to the corporation $ 45 million in damages - 15% more than in the previous quarter. If we consider a retrospective of the last nine months, the issue brought Surface Microsoft $ 1,8 billion in revenue at $ 2.1 billion cost. That is a loss amounted to $ 300 million, much of it ($ 216 million) fell in the third quarter of last year. On the other hand, the share of losses in net sales Surface gradually decreasing. Related Products :
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