Microsoft has also reported on the results of the quarter yesterday. Earlier the company mainly engaged in software products. Current quarterly report Microsoft more interesting in that it takes place after the declarations of new CEO Satya Nadella about drastic reforms and personnel reductions.
First, the head of Microsoft once again reminded about the initiative to bring to market affordable laptops running Windows 8.1. According to him, the company has revised towards easing hardware requirements for devices that work with Windows 8.1, due to the fall in the market will be on this platform notebooks, whose cost will fit into the range of $ 199-249 . As we have seen, these devices are gaining popularity opposed to Chromebooks.
Devices with screens up to 9 inches now get Windows for free, which also makes them more accessible. This, of course, is primarily concerned with tablets and smartphones, as netbooks are not enjoying the former popularity. Nadella promised that Microsoft will bring to market a new category of devices - an example of one of them, he believes Tablets Surface, which combine the portability of a tablet and the convenience of a laptop.
Nadella was cautiously optimistic about the success of smartphones Lumia - in some markets they took at least 10%. Further evolution of branded smartphone will be based on increasing the efficiency of their use as a tool, equally useful both for work and for other aspects of life. Smart phones have become indispensable helpers, and it is not just about running Excel on your mobile device. Voice assistant Cortana must simplify human interaction with the smartphone. Lumia family of products should vary their effective use in the operation, according to the head of Microsoft.