BlackBerry Chapter is pleased that Passport smartphone in scarcity
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POSTER: computer news || BLACKBERRY CHAPTER IS PLEASED THAT PASSPORT SMARTPHONE IN SCARCITY |
DATE:2014-10-20 |
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BlackBerry company quickly sold out the first batch of smartphone Passport with a 4.5-inch display and a traditional square-shaped QWERTY-keyboard with finger tracking software. During the first two days 200 thousand copies BlackBerry Passport was completely sold out. Speaking at industry event in Hong Kong, as reported by Bloomberg, the head of the BlackBerry, John Chen has admitted that he is glad of deficit - in his words, it shows the high popularity of the device Passport. However, the production program has been drawn up very carefully, taking into account past miscalculations, so the first batch was sold out very quickly. BlackBerry positioning itself Passport as a working tool. According to Chen, "to be sexy and be a workhorse - they are two different things," and the company can not afford to pursue both goals. About 30% of smartphone owners, according to BlackBerry, prefer to use them in the service needs, and they are the target audience of the company. John Chen simply recognizes that the Chinese market is too big to ignore. In the meantime, BlackBerry gets here no more than 16% of its revenue from sales, whereas in the United States market, it takes 19%. | ||
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BLACKBERRY CHAPTER IS PLEASED THAT PASSPORT SMARTPHONE IN SCARCITY |
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