According to Microsoft Surface tablets increased revenue by 24% to $ 1.1 billion.
The cost of advertising , research and development last quarter reached $ 894 million. It turns out that a conditional net income from the sale of tablets increased to $ 210 million., Although it was in the previous quarter ( $ 122 million). In other words, Microsoft sells the second consecutive quarter Surface plates are not at a loss. In fact, the rate of profit even reaches 19-20%.
Analysts attributed the trends that more expensive model generation Surface Pro 3 began to dominate in the structure of Microsoft tablets sales. Representatives of the company have already explained that the Surface Pro 3 is sold in three times better than its predecessor, and taking into account higher prices, revenue growth of 24% should not be misleading - the company sells more expensive tablets. According to some estimates, in the last quarter Microsoft sold no more than
1 million. Tablet devices. For comparison - onlyin the last quarter Apple sold more than 21 million Tablet.
In other words, at the operational level tablet sales began to bring Microsoft revenue. Of course, Microsoft is positioning its tablets as an alternative to a laptop, but for the keyboard unit still need to pay extra.
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