Associates HardwareLuxx.de managed to take a short interview with the Director General Su AMD Lisa . Of course, the press is primarily interested in the company's new products, and the head of AMD has nothing about them , but to create at a certain motivation of potential consumers to purchase. In general, these interviews are always a compromise between achieving the two opposing interests.
Memory type HBM, which, in cooperation with SK Hynix and other partners AMD has developed more than 18 months, the first time will be used only in high-end graphics cards. Over time it will take to arms and other types of products. AMD use of this memory type , according to Lisa Su, should provide an advantage over competitors who are just going to use this type of memory in their products. By the way, Lisa Su expressed confidence that the graphical solutions AMD new generation will be able to compete with NVIDIA products .
Development of processor architecture Zen (x86) and K12 (ARM) is conducted according to schedule, according to AMD CEO . The first products will appear in the next year. We must understand that we are talking about processors with x86-compatible architecture Zen, since the last day of the meeting with analysts Guide AMD reported that carriers K12 architecture will appear only in 2017.