Huawei Technologies company has become the first manufacturer in China, has shipped more than 100 million Smartphone a year. Thus Huawei challenge market leaders, Samsung Electronics and Apple.
Today, the Chinese company said that its smartphone sales increased by 44% and reached the level of 108 million. Devices in 2015. This was achieved due to sales growth in China and Western Europe luxury flagship smartphones. Revenues in 2015 increased by 70% and reached $ 20 billion.
Note that such a significant increase in deliveries occurred against the backdrop of an overall reduction of the smartphone market. For example, in 2015 the growth of the world's supply was only 10.4%, while in 2014 the figure was 27.5%.
And this trend will continue. So, Samsung expects that 2016 will face difficulties due to the weakening of the world economy and increasing competition. As for Apple, according to the forecast of Nikkei, the production of the iPhone in the first quarter of 2016 will be reduced by approximately 30%, due to large stocks.
However, analysts say it is too early to say that Huawei is a serious competitor to Samsung and Apple. So far, Huawei is increasingly competing with other Chinese manufacturers, Xiaomi and Lenovo. Recall that in the third quarter, Samsung shipped 23.8% of smartphones, Apple -13,5%, and Huawei - 7,5%, according to IDC analysts .