Decrease in iPhone demand , the manufacturer blames the growing dollar

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POSTER: computer news   ||   DECREASE IN IPHONE DEMAND , THE MANUFACTURER BLAMES THE GROWING DOLLAR	DATE:2016-01-27
Apple  almost 68% of revenues belong to smartphones which ceased to show an increase in sales volumes and revenues.  At least compared to the same period of the previous year, the growth in terms of volume was zero, while revenue increased by a modest one percent.  In the sequential comparison of demand for the iPhone has grown by 56% in volume and 60% in value.  During the quarter, the company sold 74.779 million iPhone, rescued $ 51.6 billion. For the first time since 2007 the growth of iPhone sales volume is measured such modest values.  Tim Cook  even admitted that his Apple is expected to reduce the iPhone sales volume for the quarter, but in fact managed to break even.  Cook remains optimistic, he said, 60 percent of owners of previous iPhone models will have to upgrade to the iPhone 6 and iPhone 6S.  Every hour in the last quarter, Apple sold  34 thousand iPhone.  This is two times larger than in the last quarter of 2014, and four times more than five years ago.  The average selling price rose iPhone from $ 687 to $ 691, despite the unfavorable trend in exchange rates. China, which provides nearly a quarter of Apple's total revenue in the last quarter said this very modest increase in revenue of 14%, and in the coming quarter, Chief Financial Officer, does not expect any good news from the region.  Moreover, at the end of the current quarter for Apple first in 13 years expects a decline in revenue - to $ 50-53 billion. A year earlier, in the same period it raised $ 58 billion. The Apple-branded smart phones sales volume  should be reduced to 50-52 ml Pieces.  Talking about the continuous growth has not come out.   In general, the growing dollar in the global economy plays against Apple.  The bulk of the revenue (66%) the company receives outside the United States, in local currencies.    In particular, in the last quarter if exchange rates remained the same, Apple could fetch $ 5 billion. More.  The demand for the iPhone in China, not least, is reduced due to the unfavorable dynamics of exchange rates.  In addition, the depreciation of the local currency undermined the sale of Apple products in the UK, Europe, Brazil, Japan, Canada, Australia, Turkey, Russia, Mexico and the countries of Southeast Asia.  Countries with growing economies have formed 34% of Apple's revenue last quarter. Last quarter, Apple managed to sell 16.1 million. Tablets.  This is 63% more than in the previous quarter, but 25% less than in the same period last year.  Proceeds from the sale of the iPad in the annual range is also reduced - by 21%.  The popularity of tablets is reduced throughout the world. Worse were sold computers Mac, including laptops.  Last quarter, Apple managed to sell 5.3 million Copies of various computers   .  This is 7% less than the previous quarter and 4% lower than a year earlier.  Proceeds from the sale of Apple-branded PCs decreased by 2-3%, depending on the base for comparison. Sales Statistics Apple Watch Company is hiding in the category of other products uniting smart set-top boxes to watch Apple TV,   iPod accessories, and Beats.  You can only talk about the dynamics of revenue: in the sequential comparison, it grew by 43% to $ 4.35 million., YoY - 62%.  Tim Cook admitted that the record high demand not only watch Apple Watch, particularly in December, but the set-top box Apple TV.   The rate of Apple return   in the last quarter rose from 39.9% to 40.1%, but this  must be reduced to 39-39,5%. During the year the company's revenue grew by only 2%, and if not for currency fluctuations, the increase amounted to 8%. Apple did not bother the economic downturn, according to Cook, many of the "breakthrough" the company's products have just been presented during the different phases of the economic crisis. Now, in addition to China, Apple considers promising Indian market, and continues to invest in its development. Last quarter, sales of the iPhone in the country increased by 76%. In South Korea, the Middle East and Africa, the growth exceeded 45%. Related Products :

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