BioWare studio, which once created a great game, decided in an unusual way to announce a new project. Â Developers put a staff member in a T-shirt with the logo of whether, or the name of a new project studio, then sent it at GDC 2016, and then observe the reaction of the gaming community.
The experimental result was disappointing: Â no one noticed a hidden announcement. Â A senior official BioWare Alistair McNally, who roamed the GDC 2016 show in the above T-shirt, even had to write a special "tweet".
Now imagine that someone would come from Valve at GDC in a T-shirt with «?» Greek letter.